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Birubi Threads


  • Online Store
  • Clothing Design
  • Logo and Branding
  • Newsletter Design
  • Sticker Design
  • Website Maintenance

About the project

We worked closely with the street and surf clothing label on creating an earthy and youthful brand and online store.

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Birubi Threads have a passion to support Australian made surf and street labels as well as having their own line of awesome threads. They have a huge following on social media and continue to promote the best small and independent labels. Its their pursuit to always - Live Free - Live Young.

After a few coffees and a good chat with the founders of Birubi Threads, we arrived at the solution to create a new logo and visual direction for the brand in which they could evolve with. It was important to use organic shapes and texture to emote a sense of youth and surf culture. The visual elements appear weathered and tattered as if the salt has eroded parts of the logo.

We have successfully applied the brand to many digital and print media to ensure their following grows and their message is shared. We have created the online store where Birubi Threads is able to sell and promote Australian brands as well as sell their own line of tee’s, tanks and hoodies.

Lifestyle shots below are taken by Rhia Love Photography.

Another Happy Client

"The team at Strange Planet studio have been great to work with, from the initial meeting and logo design through to website setup and development they have really helped to separate us from the pack"

Brendon Doyle
Co Founder,  Birubi Threads

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